Our Response To Coronavirus (COVID-19)

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Our showroom is now open for business, no appointment necessary.

For any general questions, please email general@alpha-autogroup.com.

Addressing COVID-19 Customer Concerns at Peterborough Subaru

We very much appreciate the opportunity to be your Dealership and/or Service Center of choice. Your safety & well-being are our top priority. In response to growing concerns around the spread of the novel coronavirus (COVID-19), we have taken steps to help protect our team & our guests alike.

SANITIZATION: Our Janitorial staff will be deep cleaning the dealership daily to fully disinfect our store. Our team has been instructed to routinely sanitize high touch surface areas throughout the day which includes common areas and other high traffic parts of the dealership.

GREETINGS: While it is typically our policy to greet every customer with a warm handshake & a smile, we’ve advised our team to suspend any physical contact with guests including a handshake.

GUEST VEHICLES: We will use gloves along with seat covers & floor mats to minimize contact with your vehicle. These will be removed before the vehicle is returned. Every vehicle will be wiped down with disinfectant products after each customer or employee interaction.

LOANER VEHICLES: These vehicles will be properly cleaned & sanitized between uses.

EMPLOYEE HEALTH: Our team members will not be allowed to return to work if they’ve had exposure to a COVID-19 patient until they have self-quarantined & been certified that they can return to work by a doctor. If they have traveled to a high impact area or been on a cruise, they will be required to self-quarantine before returning to work. If any of our employees display symptoms of a COVID-19 infection we will be sending them home for a quarantine period.

We are suspending large group meetings & encouraging our team to stay within their direct work areas in addition to exercising social distancing. We are grateful that you have chosen to place your trust in Peterborough Subaru. We are monitoring this situation & as it evolves, we will update you with any changes in this policy.

Additional actions being taken:

No handshakes

Checking temperature of employees daily

Keeping symptomatic employees away

Employees wearing masks while customers in dealership

No more than 2 customers in showroom at once

Guides marked on floor to aid in distancing

Sanitization checklist on every vehicle

Nightly deep clean

Limited hours

We have also changed our store hours, please see our store and service hours

Hours of Operation

Hours of Operation

  • Sales



  • Monday - Thursday

    9:00am - 8:00pm

  • Friday - Saturday

    9:00am - 7:00pm

  • Sunday


Hours of Operation

  • Service & Parts

Service & Parts

Service & Parts

  • Monday - Friday

    7:30am - 5:00pm

  • Saturday

    8:00am - 4:00pm

  • Sunday